Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General. The Maxwell Report: Year End & Fourth Quarter 2017 Cigarette Industry. 9 Smokeless tobacco products include dry snuff, moist snuff, plug/twist, loose-leaf chewing tobacco, snus, and dissolvable products. smokeless tobacco companies experienced decreased sales from 2018 to 2019, from 128.4 million pounds to about 126 million pounds. 7Īccording to 2015 sales data, Swisher Little is the most popular brand of cigars in the United States, with sales substantially greater than any little cigar competitor and the leading large cigars and cigarillos competitors. The 2009 Family Smoking Prevention and Tobacco Control Act, however, prohibits use of terms like “light,” “low,” and “mild” on tobacco product labels.Such labeling allowed tobacco companies to deliberately misrepresent “light” cigarettes as being less harmful and an acceptable alternative to quitting smoking.Before 2010, manufacturers were allowed to label cigarettes as “light” or “ultra light” if they delivered less than 15 mg of tar when measured by an automated smoking machine.The percentage of current smokers aged 12 years or older who reported using mentholated brands in 2012-2014 was: 4 Use of mentholated brands varies widely by race/ethnicity.Of all the cigarettes sold in the United States in 2018- 3.Cigarettes with brand names containing words such as “thins” and “slims” have been manufactured to be longer and slimmer than traditional cigarettes to appeal directly to women-e.g., Virginia Slims and Capri brands.Among African American adult, adolescent, and young adult cigarette smokers, the most popular brands are all mentholated.Historically, menthol cigarettes have been targeted heavily toward certain racial/ethnic groups, especially African Americans.
The packaging and design of certain cigarette brands appeal to adolescents and young adults.Tobacco industry marketing practices can influence the brands that certain groups prefer. NOTE: Market share-or market percentage-is defined as the percentage of total sales in the United States. The three most heavily advertised brands-Marlboro, Newport, and Camel-continue to be the preferred brands of cigarettes smoked by young people.According to 2017 sales data, Marlboro is the most popular cigarette brand in the United States, with sales greater than the next seven leading competitors combined.The results of this analysis suggest that the Federal Trade Commission's action in requiring a disclaimer on the "No Additives" ads is well founded but the disclaimer should be strengthened. Conclusions: The "No Additives" slogan was perceived by a majority of adolescents and about a quarter of adults as implying one or more health claims. Among adolescent respondents, smokers were more likely than nonsmokers to like the ads and to believe the ads made smoking more appealing. Adolescents perceived the models in three ads to be younger than 25 years old. Results: Two-thirds of adolescents and 27% of adults believed that "No Additives" meant one or more of the following: that Winston cigarettes are healthier than other cigarettes, that they are less likely to harm health, or that they are less likely to be addictive. The author also analyzed adolescents' responses to questions about four specific Winston "No Additives" ads.
Methods: The author analyzed responses from 400 adolescents ages 12-17 and 203 adults ages 30-50 who were asked what they believed the meaning of the "No Additives" slogan to be.
Objective: The author used data from a larger study to examine adolescents' and adults' responses to Winston cigarettes' "No Additives" advertising campaign.
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